Lead UX Designer · London

End-to-end, hands-on, from research to go-live.

Lead UX Designer with 20 years taking products end-to-end — from research and wireframes to prototyping, usability testing, design systems and developer handoff. UK Government and enterprise. London-based.

Let's talk

UX delivered for some of the UK's most demanding organisations

From central government to enterprise — hands-on UX design that ships, and holds up under real users and real scrutiny.

GOV.UK
Foreign, Commonwealth & Development Office
UK Export Finance
Department for Energy Security and Net Zero
Home Office
HM Revenue & Customs
Ofgem
NHS
Avis
Canon Medical Systems
Velux
BMW
Nationwide
Vodafone
Virgin Media O2
Travelex
Pay by Bank
British Airways
Scottish Government
Fiserv

Hands-on at every stage

Research to go-live, I do the actual work — not just the thinking. I stay with a product from first interview to shipped UI, accountable for the outcome.

  1. Step 1

    Discovery & user research

    Interviews, contextual enquiry, synthesis.

  2. Step 2

    Information architecture

    Sitemaps, content structure, user flows.

  3. Step 3

    Wireframing

    Low-fidelity structure and journeys.

  4. Step 4

    Interaction design

    Patterns, states, micro-interactions.

  5. Step 5

    Prototyping

    Clickable prototypes for testing (Axure, Figma, GOV.UK Prototyping Kit).

  6. Step 6

    Usability testing

    Moderated/unmoderated, accessibility (WCAG 2.2).

  7. Step 7

    High-fidelity UI & handoff

    Polished design, specs, developer handoff.

  8. Step 8

    Design system

    Component libraries, design tokens, patterns and documentation — scalable foundations for consistent UI across teams and products.

Tools — from Axure to Figma

Twenty years of fluency across the whole UX toolkit — from early-days Axure prototyping to Figma, and the research and testing platforms in between.

Toolkit

  • Axure
  • Figma
  • Framer
  • Sketch
  • Adobe CS
  • Miro
  • Mural
  • FigJam
  • GOV.UK Prototyping Kit
  • Cursor
  • Claude
  • Copilot
  • UCDAgent
  • UCD Bots

AI — beyond the tools

I don't just use AI. I build with it.

Using AI-enabled design tools is table stakes. I design and build the AI itself — agents and teammates that ship and do real work. That practice runs under UCDOps.

  1. 01 /

    AI agents

    UCDAgent — a purpose-built AI agent for user-centred design workflows.

    Built and shipped at ucdagent.com

  2. 02 /

    AI teammates

    UCD Bots — AI teammates designed to work alongside UCD teams. Not prompts. Not wrappers. Designed behaviour, trained intent.

    Built and shipped at ucdbots.com

  3. 03 /

    Agentic workflow design

    Designing the interactions between humans and AI agents — the research, the flow design, the failure states, the trust signals. The UX layer that makes AI usable.

If your product or service involves AI, the designer you need has already built one.

Looking for a Lead UX Designer? Let's talk.

Available now for roles and contracts across UK Government and enterprise — London or remote.